What File Do I Need?

Getting your printing and branded gear done can be very simple, especially if you have the right art file format!  “Wait, there is a right and wrong version of my logo?” Good question…the answer is yes and no.  There are numerous art file formats, each one serving a purpose, but certain file formats are needed to […]

The Psychology of Shape: Sending the Right Message with Your Logo

What do you think of when you see a circle? How about a rectangle? Or a vertical line? You probably say, “I don’t think of anything,” but that isn’t true. Shapes, like colors, spark thoughts and emotions in our subconscious. When they are combined wisely, they create a powerful symbol. In marketing these symbols are […]