Marketing Campaign Failures: Dr Pepper’s Guns N’ Roses Free Soda Campaign

In March of 2008, Dr Pepper released a marketing campaign promising free soda to everyone in America – if Axl Rose, lead singer for Guns N’ Roses released his promised Chinese Democracy album that year.  Dr. Pepper thought they had a free ride, as it had been 17 years since Guns N’ Roses first announced […]

Marketing Campaign Failures: The SanDisk iDon’t

There are brilliantly successful marketing campaigns, and there are gloriously failed marketing campaigns.  Each success and failure presents a unique opportunity to learn countless lessons along the way. Over the next few weeks, we will look at some famously disastrous campaigns, and what we can learn from them, starting with SanDisk’s iDont campaign.

Using Halloween to Promote Your Business

Holidays are a great time to step up your marketing game. It gives you an excuse to run promotions, get new swag, and deck out the office.  With Halloween just around the corner, it’s time to start planning how you are going to utilize this spooky holiday to boost your sales.

Trade Shows: An Analysis

Trade shows can easily run a few thousand dollars to purchase the booth space, marketing  material, hotel, travel, etc.  However, they are an incredible opportunity to meet face-to-face with  clients and investors and give them a personal invitation to check out your business.  Recently,  Column Five on behalf of LinkedIn surveyed businesses, and found that 70% felt that in-person  events were more effective than any other method of advertising. But are trade shows worth  attending?  Can you recoup the cost of the conference or convention and also use the event as  an opportunity to grow your business? You can, if you effectively work the event.