Fancy Pen

The Power of the Pen

Our society loves free things.  People will stand in line for hours, interact with people that they wouldn’t normally even look at, and do slightly embarrassing tasks just to to receive free products. Promotional products, or swag, are a great way to get people to connect with your brand and your product.  They are an […]

Little Photographer

Picture This: The Visual Society

We live in a visual society.  Even some of the first evidence of human existence is in the form of pictures— 42,000-year-old paintings of seals.  It’s no wonder that we use the phrase, “A picture is worth a thousand words.” However, a picture is actually worth about 60,000 words.  The brain processes images 60,000 times […]

Marketing Campaign Failures: Failed Hashtags

Some marketing campaigns fail not because they didn’t get attention, but they got the wrong kind of attention.  Twitter is notorious for hashtag campaign failures, as many companies learn very quickly that user-generated content is not always a good idea.  Twitter hashtags can easily be hijacked, and open companies to negative publicity.  Sometimes, hashtags are […]

U2 Concert

Marketing Campaign Failures: U2’s Free Album

In this failed marketing campaigns series, we have covered SanDisk and Dr Pepper. The next failed marketing campaign is a bit more recent, U2’s free album Songs of Innocence.  September 9th, 2014 Apple and U2 provided their new album to 500 million iTunes users for free.  The free download was announced as part of U2’s […]