A 3-d graph chart rises on a black background. The words viral marketing are beneath it.

What Makes a Great Viral Marketing Campaign

Viral marketing campaigns are in no way random. However, they must attempt, in some strange way, to seem that way. That is the essence of how a viral marketing campaign must take off. The reality, however, is that they are as rigorously thought out and carefully planned as any other advertising campaign. You don’t just […]

A line of brightly colored bags has the word "PROMO" stretched across them.

Swag Items People Use Everyday

A great kind of swag is the kind that people use on a daily basis. While some promo items might be awesome and unique, those very same items may end up in a box in the attic, simply because there isn’t any use for them. That doesn’t do you, or your customers, any good. When […]

A line of billboards stands on the sidewalk outside on a summer's day.

Physical vs. Digital Advertising

Keep in mind, with each of these examples, that the most important aspect of advertising is the quality of the materials and how they connect with the audience. This article is just about looking at the specific correlations between the physical and digital aspect, with everything else considered equal. In the world of advertising, almost […]

A man has created the words "Company Culture" in the frame towards the viewer.

Ways to Make a Great Company Culture

The culture of a workplace is one of the most important factors to a company’s productivity and survival. A proper workplace culture unites a company into something greater than the sum of its parts, where the value of the work being done increases. This is why struggling to create a great company culture is absolutely […]