How we dress is one of the most powerful ways we can express ourselves as consumers. We as individuals use the clothes we wear to construct our identities, to say something of our personalities and our preferences. This is one thing that makes promotional t-shirts so powerful as marketing pieces; when we see people wearing […]
It’s easy to spend a great deal of time agonizing over which promotional products to put your company’s branding on. After all, you want your marketing dollars to stretch as far as possible, and you want the promotional products you choose to help you build a strong rapport with your target consumer base. It can […]
Earlier this month we discussed the difference between brand and identity—with brand essentially being the relationship that a company has earned with its audience over time. But what about brand equity? Here is a look at the meaning of brand equity and why brand equity is such an advantageous thing for a company to have.
Brand and identity both play an essential role in your overall marketing strategy, and they each have their own particular application in the world of marketing. Yet while “brand” and “identity” mean two different things, the two terms are often used interchangeably. So what’s the deal? Here is a look at the difference between brand […]