target market

Advertising to Your Target Market

Having a target market is essential in marketing; not only does it inform your marketing strategy significantly, but it also maximizes your marketing efforts. Of course, you can truly only maximize your marketing efforts if you are marketing to the right people—those who would see your ad and consider investing in your product or service. […]

stack of magazines

The Power of Tangible Marketing

When we look at the world of marketing today, we tend to think more and more about the digital side of marketing—SEO, social media marketing, online ad space, video ads, etc. Yet tangible marketing, through print ads, brochures, catalogs, promotional products, and more, remains strong. Here is a look at the power behind tangible marketing […]