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The Magic of Limited Edition Swag

Many marketers and consumers alike will refer to swag as an acronym for “stuff we all get,” and this is very much the connotation that promotional products should have. They should feel accessible and give consumers an easy way to get connected to a particular company. With this said, however, there is immense power in […]

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What Pokémon Go Teaches Us about Marketing

Pokémon Go has truly been an overnight success story. It shot to the top of the app store on the day it was released. Within 24 hours, it had soared past the heavily promoted mobile game Clash Royale to become the biggest game of 2016, with 21 million daily active users in the U.S. alone. […]