video marketing

Video Marketing: Is It Really King?

Marketing experts have been saying for a few years now that video is going to become the next big ruler of the marketing world. But is video marketing really living up to all of the hype now that it’s 2017? Here are some of the latest stats from Wyzowl to tell us yea or nay.

business transparency

Discerning between Brand Transparency and Brand Authenticity

The words “transparency” and “authenticity” definitely have a semantic relationship, but in the world of brand marketing, the two are very distinct things. So, what is the difference between brand transparency and brand authenticity, exactly, and why does your company need both?

experiential marketing

What Is Experiential Marketing?

Think for a moment about the most memorable ads you have seen, and the ones that have resonated with you the most. Maybe for you it’s Dove’s “Real Beauty” ads, which have been making women feel more comfortable in their own skin since 2014. Maybe it’s Old Spice’s “The Man Your Man Could Smell Like” […]