In 2014, the feminine hygiene product company Always filmed a social experiment where they interviewed girls of various ages about what it means to do something—run, throw, etc.—“like a girl.” During the course of the experiment, they noticed a trend. Girls who were about 10 years old and younger had no preconceived notions about what […]
When you think about it, nowhere do psychology and real-world application intersect more clearly than in the world of marketing. Marketing is centered around studying, assessing, and predicting human behavior. How, then, can you bring more psychology into your marketing? Here is a look at three marketing lessons that are based in human psychology.
You’ve probably noticed a trend in the last five years or so, where more and more businesses are promising to deliver a specific good to you every month. Sites like Blue Apron, Green Chef, and HelloFresh, for example, will ship fresh ingredients for multiple meals every week. You’ve got Dollar Shave Club delivering razors, Quip […]
It can be rough being in business for yourself. Not only do need the expertise to do what you do, but you also usually have to be your own business manager, marketer, and accountant. One profession where people often are independent consultants is as a hair & makeup artist. You know a lot about making […]
For some people, spring means cleaning. For others, it means garden season. And for the rest of us, it means it’s time to play ball! Spring is most famously baseball season, but with the weather warming, other sports are getting into full swing too. And while you might not be playing professionally or at school, […]
Some businesses are internationally marketed, and others are local. For example, most e-commerce businesses will want to attract clients from all over the world on the web, since shipping can go anywhere. On the other hand, a dentist, for example, will want to spend his or her time focusing on local marketing efforts, since the […]
Marketing experts have been saying for a few years now that video is going to become the next big ruler of the marketing world. But is video marketing really living up to all of the hype now that it’s 2017? Here are some of the latest stats from Wyzowl to tell us yea or nay.
The words “transparency” and “authenticity” definitely have a semantic relationship, but in the world of brand marketing, the two are very distinct things. So, what is the difference between brand transparency and brand authenticity, exactly, and why does your company need both?
Think for a moment about the most memorable ads you have seen, and the ones that have resonated with you the most. Maybe for you it’s Dove’s “Real Beauty” ads, which have been making women feel more comfortable in their own skin since 2014. Maybe it’s Old Spice’s “The Man Your Man Could Smell Like” […]
You want your wedding to be something specially unique to you and your significant other. Since your invitation often provides the first impression that your loved ones will have of you as a couple, take a moment to make sure that it truly reflects your relationship. Here are some ideas to make the invites special.