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catchphrase apple

Does My Business Need a Catchphrase?

To catchphrase or not to catchphrase—that is the question, indeed. Much of today’s most memorable marketing is filled with them: Just do it. I’m lovin’ it. Eat fresh. Think different. Got milk? Just about anyone reading these short catchphrases, also known as taglines, could tell you where they come from. Yet it’s also increasingly apparent […]

social media

How Social Media Is Changing the Way We Do Marketing

It’s remarkable to consider the heavy impact that social media has had on society. Looking at the world of marketing alone will give anyone studying social media a small, yet comprehensive look at just how drastically social media has changed the way we do things on a daily basis. Here is a look at some […]

colorful t-shirts

Branded Apparel for Your Marketing Campaign

When most people think of a widespread company marketing campaign, they imagine ads, posters, commercials, and radio spots, all touting one common catchphrase that will (ideally) stay in consumers’ minds. But what about the tangible elements that can also become a part of a successful marketing campaign? Branded apparel can become a powerful physical extension […]

modern trade show booth

The Modern Trade Show Booth

Trade shows have come a long way from their early beginnings in late medieval Europe, when farmers, craftsmen, and merchants would congregate in towns for trading fairs in order to showcase and sell their products. Now, small businesses and large-scale companies of any and every industry are coming together to showcase their latest products and […]

share a coke campaign

Lessons Learned from the ‘Share a Coke’ Campaign

Also known as the Coca-Cola name campaign, the Coca-Cola “Share a Coke” campaign is a marketing campaign that features printed names on the side of every Coca-Cola can and bottle. You’ve probably seen it, if not participated in it in some way already. Late last year The Wall Street Journal reported that the campaign has […]

trade show

A Brief History of Trade Shows

The trade show: a grand exhibition where companies of a certain industry come together and showcase their latest products and services, taking note of the industry’s latest advances and market trends. Trade shows are places where companies can learn from their competitors, catch the eye of seasoned professionals in the industry, and map out opportunities […]

Elevate Welcomes 801 Promos

THE STORY: Chad Stokes has been at the helm of 801 Promos for over a decade. Continually providing top of the line branding services in the promotional products and printing arena throughout that time. As a visionary, Chad always looks to the future…he realized that in order to provide an ever improving client experience he […]

big business concept

How Big Businesses Use Their Brand to Generate Business

Building brand equity can be time consuming and expensive—look at Coca-Cola and Nike, for example, who spend billions of dollars every year to get their brand in front of you. A big business, however, recognizes and understands the power of a brand’s exposure and works to make those advertising dollars go further by using the […]

retro style flyer

The Secret Addition to a Successful Event: Print

Print is an inexpensive way to showcase your brand and to get your brand in people’s hands in a form that will travel with them. Misunderstood by some as an archaic form of brand advertising, print is a financially sound and highly portable advertising option for companies and should thus make their mark at big […]

sales team

How Multi-Level Marketing Firms Use Promo to Increase Loyalty

Multi-level marketing firms are sales-oriented companies with a pyramid-like sales structure. Salespeople are compensated both for their own sales and for the sales of the salespeople that they recruit. This means that the sales force is motivated not only to make sales but also to recruit new, successful salespeople to work along with them. An […]