trade show

A Brief History of Trade Shows

The trade show: a grand exhibition where companies of a certain industry come together and showcase their latest products and services, taking note of the industry’s latest advances and market trends. Trade shows are places where companies can learn from their competitors, catch the eye of seasoned professionals in the industry, and map out opportunities […]

Elevate Welcomes 801 Promos

THE STORY: Chad Stokes has been at the helm of 801 Promos for over a decade. Continually providing top of the line branding services in the promotional products and printing arena throughout that time. As a visionary, Chad always looks to the future…he realized that in order to provide an ever improving client experience he […]

big business concept

How Big Businesses Use Their Brand to Generate Business

Building brand equity can be time consuming and expensive—look at Coca-Cola and Nike, for example, who spend billions of dollars every year to get their brand in front of you. A big business, however, recognizes and understands the power of a brand’s exposure and works to make those advertising dollars go further by using the […]

retro style flyer

The Secret Addition to a Successful Event: Print

Print is an inexpensive way to showcase your brand and to get your brand in people’s hands in a form that will travel with them. Misunderstood by some as an archaic form of brand advertising, print is a financially sound and highly portable advertising option for companies and should thus make their mark at big […]

sales team

How Multi-Level Marketing Firms Use Promo to Increase Loyalty

Multi-level marketing firms are sales-oriented companies with a pyramid-like sales structure. Salespeople are compensated both for their own sales and for the sales of the salespeople that they recruit. This means that the sales force is motivated not only to make sales but also to recruit new, successful salespeople to work along with them. An […]

kraft business card

What Does Your Business Card Say about You?

No longer must a business card follow standard design rules; you’ll find business cards made from all sorts of materials and in all sorts of dimensions, featuring largely imagery or largely text, and everything in between. If you’ve ever been to a trade show—especially one that is creatively oriented—chances are you’ve collected a wide variety […]

filling out medical form

Where Do You See Promotional Products?

Without your even realizing it, you probably have a promotional item hiding in your coat pocket or purse. Branded company products are so widespread these days that they do virtually everything—travel with you in your backpacks, attend family picnics as t-shirts and hats, carry groceries in an eco-friendly manner, and sit on the office desk […]

milk mustache

Marketing Lessons Learned from the Got Milk? Campaign

Surely an advertising campaign that has its own Wikipedia page has a thing or two to say about marketing. The highly influential Got Milk? campaign, which last year ended its 20-year reign in magazines and on television, is perhaps one of the most well-known advertising campaigns in American history. It began in 1993 with the […]

apple products

The Unique Experience of Opening an Apple

In a time where many brands are choosing to go economical and theft-proof on their product packaging, Apple has decided to take what appears to be the high-road. Indeed, Apple packaging in a lovely extension of the product inside; sleek, simple, and innovative. The packaging adds to the exciting experience of purchasing an apple, which […]

four women

The Dove “Campaign for Real Beauty” and Successful Creativity

When you’re trying to define the success of an ad campaign, it’s hard not to list the Dove “Campaign for Real Beauty” as a top contender. The people at Unilever thought completely out of the box for this series of promotional stories, which have been running for over a decade now. They didn’t just get […]