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social media

How Social Media Marketing Is Changing in 2017

Social media marketing plays a major role in building brand, improving your online presence, and increasing engagement with your customers. So it only makes sense to keep up to speed with the latest changes in social media platforms and in social media marketing trends. Here is a brief look at how social media marketing has […]

crowd of people

Social Experiments in Marketing

In 2014, the feminine hygiene product company Always filmed a social experiment where they interviewed girls of various ages about what it means to do something—run, throw, etc.—“like a girl.” During the course of the experiment, they noticed a trend. Girls who were about 10 years old and younger had no preconceived notions about what […]

rubber ducks

3 Marketing Lessons from Psychology

When you think about it, nowhere do psychology and real-world application intersect more clearly than in the world of marketing. Marketing is centered around studying, assessing, and predicting human behavior. How, then, can you bring more psychology into your marketing? Here is a look at three marketing lessons that are based in human psychology.

package delivery

Exploring the Subscription-Based Business Model

You’ve probably noticed a trend in the last five years or so, where more and more businesses are promising to deliver a specific good to you every month. Sites like Blue Apron, Green Chef, and HelloFresh, for example, will ship fresh ingredients for multiple meals every week. You’ve got Dollar Shave Club delivering razors, Quip […]

Beautician working on model's eye makeup

Marketing Ideas for Makeup Artists

It can be rough being in business for yourself. Not only do need the expertise to do what you do, but you also usually have to be your own business manager, marketer, and accountant. One profession where people often are independent consultants is as a hair & makeup artist. You know a lot about making […]

Little League Team

What Kind of Printing Should I Use for Team Jerseys?

For some people, spring means cleaning. For others, it means garden season. And for the rest of us, it means it’s time to play ball! Spring is most famously baseball season, but with the weather warming, other sports are getting into full swing too. And while you might not be playing professionally or at school, […]

Local Promotional Ideas for Spring

Some businesses are internationally marketed, and others are local. For example, most e-commerce businesses will want to attract clients from all over the world on the web, since shipping can go anywhere. On the other hand, a dentist, for example, will want to spend his or her time focusing on local marketing efforts, since the […]

video marketing

Video Marketing: Is It Really King?

Marketing experts have been saying for a few years now that video is going to become the next big ruler of the marketing world. But is video marketing really living up to all of the hype now that it’s 2017? Here are some of the latest stats from Wyzowl to tell us yea or nay.

business transparency

Discerning between Brand Transparency and Brand Authenticity

The words “transparency” and “authenticity” definitely have a semantic relationship, but in the world of brand marketing, the two are very distinct things. So, what is the difference between brand transparency and brand authenticity, exactly, and why does your company need both?