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Social Media Trends to Get On Board With

The world of marketing and advertising is constantly evolving. This means that your marketing strategies from a few years ago are probably obsolete. This isn’t an entirely bad thing, though. It just means that you need to adjust how you present yourself to the public and try to bring customers to you and your business. […]

Taking wedding photos

5 Marketing Ideas for Wedding Photographers

During a time when anyone with a camera (which is everyone) considers themselves a photographer, it can be hard to set yourself apart as a professional. Additionally, if you’re an independent event photographer, you have a lot of work to do besides the photography itself. One of the hardest things is learning how to market […]

Exchanging gifts

What Is the Law of Reciprocity?

According to anthropology, there’s a natural law in every society called the Law of Reciprocity. The Law of Reciprocity states that when people receive something, they feel compelled to return the favor in kind. For example, say someone gives you help when your car breaks down on the side of the road, changing your tire […]

Man singing

How to Find Your Company’s Voice

When your customers and potential customers talk with customer service, does it feel consistent with who you are on social media, or in your ads and commercials? Few small businesses really take time to define their “voice.” However, having a consistent identity across all the forward-facing elements of your business is important. It helps you […]

marketing strategy

Are You Taking a Casual Approach to Marketing?

Are you taking a casual approach to your marketing? Maybe your brand has all the standard social media platforms, for example, but you aren’t using those platforms to their full potential in order to engage your followers. Or, maybe you have a customer service policy set in place, only to fall short in really taking […]

social media

How Social Media Marketing Is Changing in 2017

Social media marketing plays a major role in building brand, improving your online presence, and increasing engagement with your customers. So it only makes sense to keep up to speed with the latest changes in social media platforms and in social media marketing trends. Here is a brief look at how social media marketing has […]

crowd of people

Social Experiments in Marketing

In 2014, the feminine hygiene product company Always filmed a social experiment where they interviewed girls of various ages about what it means to do something—run, throw, etc.—“like a girl.” During the course of the experiment, they noticed a trend. Girls who were about 10 years old and younger had no preconceived notions about what […]

rubber ducks

3 Marketing Lessons from Psychology

When you think about it, nowhere do psychology and real-world application intersect more clearly than in the world of marketing. Marketing is centered around studying, assessing, and predicting human behavior. How, then, can you bring more psychology into your marketing? Here is a look at three marketing lessons that are based in human psychology.

package delivery

Exploring the Subscription-Based Business Model

You’ve probably noticed a trend in the last five years or so, where more and more businesses are promising to deliver a specific good to you every month. Sites like Blue Apron, Green Chef, and HelloFresh, for example, will ship fresh ingredients for multiple meals every week. You’ve got Dollar Shave Club delivering razors, Quip […]