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Nike’s Unlimited You Ad Campaign

Nike’s new ad campaign is killing it, and it’s the most well-remembered ad from the Rio Olympics. Do you remember seeing it? This ad is the second in the “Unlimited” campaign, featuring extraordinary feats from some of the world’s best athletes. Of course, the basic structure is something we’ve all seen before: a professional voice […]

Friends

A Beginner’s Guide to Permission Marketing

How many ads do you see every day? Between the ads on tv, on the radio, on Youtube, and billboards on the road, we’re absolutely overloaded. And then there are the banner ads on websites, coupons in the mail, and ads that interrupt any free game that you have on your phone. Some estimates put […]

Talking about the product

Recruiting Brand Ambassadors

In order to thrive, every business needs a team of cheerleaders. Online media and buzz may go a long way in promoting awareness for your brand, but nothing replaces the personal touch. That’s why every startup needs brand ambassadors. These are the people who believe in your product or service, who spread the word, and […]

Cake decorator

Promoting Your Business of One

Going into business for yourself can be a scary undertaking. Whether you’re starting up a full time solo business, or just a side gig to help you earn some extra spending money, marketing is an essential part of your business plan.

stand out

How to Identify Your Target Market

No business succeeds without an effective relationship with the customer. In order to market, to grow your business, and adjust to changes in the industry, you need to be connected and truly understand your target market. Although the 20th century often focused on mass marketing rather than individualized products and messages, we’re seeing a change. […]

Company culture

Building Your Company’s Culture

A strong company culture is the backbone of successful modern industries. It enables connections between the business and consumer, increases employee retention, and makes your business stand out among the rest. An office with strong company culture nurtures ideas and innovation better, avoids unnecessary conflict, and naturally attracts the best talent. However, building a company […]

Happy family

Make a Family Christmas Card to Remember

Ah, Christmas. Time for carols, snow, baking, and Christmas cards! Sometimes, Christmas cards are the only time we hear from old friends, distant family, and special acquaintances. While we can keep in touch with friends and family via social media, I think there’s still something to be said for actually getting something in the mail, […]

Office Christmas

Branded Gear for Christmas

It’s Christmas season, and that means it’s time to show your appreciation to the people that matter to you. Although it might feel strange at first to include your employees in that list, the truth is that you spend more time with them than just about anyone else! And if you’re an employer, you know […]

why on blackboard

Applying “The Golden Circle” in Your Marketing

In a 2012 TEDx talk titled “How Great Leaders Inspire Action,” author and motivational speaker Simon Sinek illustrated a marketing principle that has drawn widespread attention all over the marketing world. He calls it “the golden circle,” or “start with why.” Sinek’s theory boils down to this: while many companies tend to market themselves starting […]

Handshake deal

Decisions Come from the Gut

Michael Lewis’ book Moneyball examined how one man turned the Oakland A’s from second-stringers into a top-tier team, simply by using data. The reason that this book was so astounding was that it pointed out a fallacy in human thinking. Even when we think that we’re making logical, rational decisions, we actually usually go with […]