Handshake deal

Decisions Come from the Gut

Michael Lewis’ book Moneyball examined how one man turned the Oakland A’s from second-stringers into a top-tier team, simply by using data. The reason that this book was so astounding was that it pointed out a fallacy in human thinking. Even when we think that we’re making logical, rational decisions, we actually usually go with […]

Hand at dashboard's dial

Pull the Trigger on Your Idea

In marketing, as in comedy, timing is everything. But few of us are able to find that sweet spot where each joke lands perfectly. Parkinson’s Law tells us that whatever your project, the time it takes to get it done is however long you have to get it done. In other words, “work expands so […]

What File Do I Need?

Getting your printing and branded gear done can be very simple, especially if you have the right art file format!  “Wait, there is a right and wrong version of my logo?” Good question…the answer is yes and no.  There are numerous art file formats, each one serving a purpose, but certain file formats are needed to […]

Utah Valley Business Quarterly and FREE Pens!

It’s a good day.  The sun is shining, the snow is melting, and we hit every green light on the way to work.  Oh and don’t forget that we are in Utah Valley Business Quarterly’s magazine.  We are in the section called Convention and Meeting in their Spring 2013 edition.  It talks about how a […]