Beautician working on model's eye makeup

Marketing Ideas for Makeup Artists

It can be rough being in business for yourself. Not only do need the expertise to do what you do, but you also usually have to be your own business manager, marketer, and accountant. One profession where people often are independent consultants is as a hair & makeup artist. You know a lot about making […]

Local Promotional Ideas for Spring

Some businesses are internationally marketed, and others are local. For example, most e-commerce businesses will want to attract clients from all over the world on the web, since shipping can go anywhere. On the other hand, a dentist, for example, will want to spend his or her time focusing on local marketing efforts, since the […]

Beautiful unique wedding invitations

Ideas for Unique Wedding Invitations

You want your wedding to be something specially unique to you and your significant other. Since your invitation often provides the first impression that your loved ones will have of you as a couple, take a moment to make sure that it truly reflects your relationship. Here are some ideas to make the invites special.

stand out

How to Identify Your Target Market

No business succeeds without an effective relationship with the customer. In order to market, to grow your business, and adjust to changes in the industry, you need to be connected and truly understand your target market. Although the 20th century often focused on mass marketing rather than individualized products and messages, we’re seeing a change. […]

Company culture

Building Your Company’s Culture

A strong company culture is the backbone of successful modern industries. It enables connections between the business and consumer, increases employee retention, and makes your business stand out among the rest. An office with strong company culture nurtures ideas and innovation better, avoids unnecessary conflict, and naturally attracts the best talent. However, building a company […]

Office Christmas

Branded Gear for Christmas

It’s Christmas season, and that means it’s time to show your appreciation to the people that matter to you. Although it might feel strange at first to include your employees in that list, the truth is that you spend more time with them than just about anyone else! And if you’re an employer, you know […]

Handshake deal

Decisions Come from the Gut

Michael Lewis’ book Moneyball examined how one man turned the Oakland A’s from second-stringers into a top-tier team, simply by using data. The reason that this book was so astounding was that it pointed out a fallacy in human thinking. Even when we think that we’re making logical, rational decisions, we actually usually go with […]

Women reconnecting

3 Tips for Building Authentic Connections

Our modern world is becoming increasingly impersonal. While it’s easy to get overwhelmed by technology, bureaucracy, and political correctness, it’s nice to know one thing: you’re not the only one who craves authentic connection. Although easy efficiency, lower prices, and more mobility are all wonderful advantages of the digital era, they’re no longer enough to […]

Hand at dashboard's dial

Pull the Trigger on Your Idea

In marketing, as in comedy, timing is everything. But few of us are able to find that sweet spot where each joke lands perfectly. Parkinson’s Law tells us that whatever your project, the time it takes to get it done is however long you have to get it done. In other words, “work expands so […]

Rock On

T-Shirts and Tribes

Tribes have existed as long as humanity itself. Anciently, people would band together in a common quest for survival and safety. Now, we band together for different reasons. New Marketing Favors Small Business With the rise of the digital age, we’re coming to understand tribes in a whole new way. Seth Godin pointed out that […]