Women shopping

6 Great Promotion Ideas for LulaRoe Reps

Social media opens up amazing new opportunities for multi-level-marketing business models. That’s probably why we’re seeing an unprecedented influx of businesses working off of a similar structure as Mary Kay; ground-level consultants offering premium products while working from out of their own homes. One of the most popular MLM businesses in the last five years […]

Businessman presenting

Preparing Your Business Pitch

Numerous startups thrive in Utah. It may be due to the laws that support new businesses, or the plentitude of STEM students fresh out of college. However, we maintain that there’s something in the air that encourages an entrepreneurial spirit. One essential aspect of starting a new business is finding funding that will help your […]

Man singing

How to Find Your Company’s Voice

When your customers and potential customers talk with customer service, does it feel consistent with who you are on social media, or in your ads and commercials? Few small businesses really take time to define their “voice.” However, having a consistent identity across all the forward-facing elements of your business is important. It helps you […]

marketing strategy

Are You Taking a Casual Approach to Marketing?

Are you taking a casual approach to your marketing? Maybe your brand has all the standard social media platforms, for example, but you aren’t using those platforms to their full potential in order to engage your followers. Or, maybe you have a customer service policy set in place, only to fall short in really taking […]

social media

How Social Media Marketing Is Changing in 2017

Social media marketing plays a major role in building brand, improving your online presence, and increasing engagement with your customers. So it only makes sense to keep up to speed with the latest changes in social media platforms and in social media marketing trends. Here is a brief look at how social media marketing has […]

crowd of people

Social Experiments in Marketing

In 2014, the feminine hygiene product company Always filmed a social experiment where they interviewed girls of various ages about what it means to do something—run, throw, etc.—“like a girl.” During the course of the experiment, they noticed a trend. Girls who were about 10 years old and younger had no preconceived notions about what […]

rubber ducks

3 Marketing Lessons from Psychology

When you think about it, nowhere do psychology and real-world application intersect more clearly than in the world of marketing. Marketing is centered around studying, assessing, and predicting human behavior. How, then, can you bring more psychology into your marketing? Here is a look at three marketing lessons that are based in human psychology.

package delivery

Exploring the Subscription-Based Business Model

You’ve probably noticed a trend in the last five years or so, where more and more businesses are promising to deliver a specific good to you every month. Sites like Blue Apron, Green Chef, and HelloFresh, for example, will ship fresh ingredients for multiple meals every week. You’ve got Dollar Shave Club delivering razors, Quip […]

Beautician working on model's eye makeup

Marketing Ideas for Makeup Artists

It can be rough being in business for yourself. Not only do need the expertise to do what you do, but you also usually have to be your own business manager, marketer, and accountant. One profession where people often are independent consultants is as a hair & makeup artist. You know a lot about making […]