Exchanging gifts

What Is the Law of Reciprocity?

According to anthropology, there’s a natural law in every society called the Law of Reciprocity. The Law of Reciprocity states that when people receive something, they feel compelled to return the favor in kind. For example, say someone gives you help when your car breaks down on the side of the road, changing your tire […]

Rock show

Make the Most of Your Band’s Merch Table

The second encore may be over, but your true fans still aren’t quite ready to leave. They want to linger a little bit. Some will chat with the friends who came to the show together. Others will re-hash all the details of the show with their best friend. But most will meander over to your […]

Utah Valley Business Quarterly and FREE Pens!

It’s a good day.  The sun is shining, the snow is melting, and we hit every green light on the way to work.  Oh and don’t forget that we are in Utah Valley Business Quarterly’s magazine.  We are in the section called Convention and Meeting in their Spring 2013 edition.  It talks about how a […]