Exchanging gifts

What Is the Law of Reciprocity?

According to anthropology, there’s a natural law in every society called the Law of Reciprocity. The Law of Reciprocity states that when people receive something, they feel compelled to return the favor in kind. For example, say someone gives you help when your car breaks down on the side of the road, changing your tire […]

Happy family

Make a Family Christmas Card to Remember

Ah, Christmas. Time for carols, snow, baking, and Christmas cards! Sometimes, Christmas cards are the only time we hear from old friends, distant family, and special acquaintances. While we can keep in touch with friends and family via social media, I think there’s still something to be said for actually getting something in the mail, […]

retro style flyer

The Secret Addition to a Successful Event: Print

Print is an inexpensive way to showcase your brand and to get your brand in people’s hands in a form that will travel with them. Misunderstood by some as an archaic form of brand advertising, print is a financially sound and highly portable advertising option for companies and should thus make their mark at big […]

What File Do I Need?

Getting your printing and branded gear done can be very simple, especially if you have the right art file format!  “Wait, there is a right and wrong version of my logo?” Good question…the answer is yes and no.  There are numerous art file formats, each one serving a purpose, but certain file formats are needed to […]