Taking wedding photos

5 Marketing Ideas for Wedding Photographers

During a time when anyone with a camera (which is everyone) considers themselves a photographer, it can be hard to set yourself apart as a professional. Additionally, if you’re an independent event photographer, you have a lot of work to do besides the photography itself. One of the hardest things is learning how to market […]

Exchanging gifts

What Is the Law of Reciprocity?

According to anthropology, there’s a natural law in every society called the Law of Reciprocity. The Law of Reciprocity states that when people receive something, they feel compelled to return the favor in kind. For example, say someone gives you help when your car breaks down on the side of the road, changing your tire […]

Beautician working on model's eye makeup

Marketing Ideas for Makeup Artists

It can be rough being in business for yourself. Not only do need the expertise to do what you do, but you also usually have to be your own business manager, marketer, and accountant. One profession where people often are independent consultants is as a hair & makeup artist. You know a lot about making […]

Local Promotional Ideas for Spring

Some businesses are internationally marketed, and others are local. For example, most e-commerce businesses will want to attract clients from all over the world on the web, since shipping can go anywhere. On the other hand, a dentist, for example, will want to spend his or her time focusing on local marketing efforts, since the […]

Skateboard kid

Nike’s Unlimited You Ad Campaign

Nike’s new ad campaign is killing it, and it’s the most well-remembered ad from the Rio Olympics. Do you remember seeing it? This ad is the second in the “Unlimited” campaign, featuring extraordinary feats from some of the world’s best athletes. Of course, the basic structure is something we’ve all seen before: a professional voice […]

Cake decorator

Promoting Your Business of One

Going into business for yourself can be a scary undertaking. Whether you’re starting up a full time solo business, or just a side gig to help you earn some extra spending money, marketing is an essential part of your business plan.

Company culture

Building Your Company’s Culture

A strong company culture is the backbone of successful modern industries. It enables connections between the business and consumer, increases employee retention, and makes your business stand out among the rest. An office with strong company culture nurtures ideas and innovation better, avoids unnecessary conflict, and naturally attracts the best talent. However, building a company […]

Rock show

Make the Most of Your Band’s Merch Table

The second encore may be over, but your true fans still aren’t quite ready to leave. They want to linger a little bit. Some will chat with the friends who came to the show together. Others will re-hash all the details of the show with their best friend. But most will meander over to your […]

Women reconnecting

3 Tips for Building Authentic Connections

Our modern world is becoming increasingly impersonal. While it’s easy to get overwhelmed by technology, bureaucracy, and political correctness, it’s nice to know one thing: you’re not the only one who craves authentic connection. Although easy efficiency, lower prices, and more mobility are all wonderful advantages of the digital era, they’re no longer enough to […]

marathon runners

The Magic of Limited Edition Swag

Many marketers and consumers alike will refer to swag as an acronym for “stuff we all get,” and this is very much the connotation that promotional products should have. They should feel accessible and give consumers an easy way to get connected to a particular company. With this said, however, there is immense power in […]