Let’s be real. As a small business owner, you already know what you need. You need to put your product into the hands of consumers. And you need to put their checks into your bank. Simple, right? Well, yes—but simple doesn’t always mean easy. Dozens of smaller factors pave the way for that all-important exchange […]
Everyone loves a good story. Ever since you were a young child, you could sit captivated by a story. Why? A good story makes you feel something, pulling at your emotions. These emotions could be absolutely anything. A marketing campaign should always strive to tell a story. Whether it’s through a video, a blog post, […]
Marketing is constantly evolving. It can be hard to keep up with the most effective ways to market you and your products to current and potential customers. One new aspect of marketing is becoming more popular and it looks like it’s here to stay: Influencer Marketing.
The world of marketing and advertising is constantly evolving. This means that your marketing strategies from a few years ago are probably obsolete. This isn’t an entirely bad thing, though. It just means that you need to adjust how you present yourself to the public and try to bring customers to you and your business. […]
Marketing experts have been saying for a few years now that video is going to become the next big ruler of the marketing world. But is video marketing really living up to all of the hype now that it’s 2017? Here are some of the latest stats from Wyzowl to tell us yea or nay.
The words “transparency” and “authenticity” definitely have a semantic relationship, but in the world of brand marketing, the two are very distinct things. So, what is the difference between brand transparency and brand authenticity, exactly, and why does your company need both?
In a 2012 TEDx talk titled “How Great Leaders Inspire Action,” author and motivational speaker Simon Sinek illustrated a marketing principle that has drawn widespread attention all over the marketing world. He calls it “the golden circle,” or “start with why.” Sinek’s theory boils down to this: while many companies tend to market themselves starting […]
The culture of a workplace is one of the most important factors to a company’s productivity and survival. A proper workplace culture unites a company into something greater than the sum of its parts, where the value of the work being done increases. This is why struggling to create a great company culture is absolutely […]
Our society loves free things. People will stand in line for hours, interact with people that they wouldn’t normally even look at, and do slightly embarrassing tasks just to to receive free products. Promotional products, or swag, are a great way to get people to connect with your brand and your product. They are an […]
When most people think of a widespread company marketing campaign, they imagine ads, posters, commercials, and radio spots, all touting one common catchphrase that will (ideally) stay in consumers’ minds. But what about the tangible elements that can also become a part of a successful marketing campaign? Branded apparel can become a powerful physical extension […]