social media

How Social Media Marketing Is Changing in 2017

Social media marketing plays a major role in building brand, improving your online presence, and increasing engagement with your customers. So it only makes sense to keep up to speed with the latest changes in social media platforms and in social media marketing trends. Here is a brief look at how social media marketing has changed in 2017 so far.

More live video

Periscope may still be struggling to really take off, but other social media platforms have been quick to adopt the idea of live video. Facebook Live, for example, originally launched in August of 2015 and has been growing in popularity ever since. Instagram, meanwhile, launched its own version of live video in November 2016, and Twitter launched its version in December 2016. Now, more and more brands are taking to live video in order to live stream events to their followers. Brands are also using the live streaming feature to broadcast interviews, host Q&A sessions, and hold product demonstrations.

More social media ecommerce

Have you noticed that social media platforms are making it easier and easier to purchase featured products with just the tap of a finger? Facebook, Instagram, Twitter, and Pinterest all now make it possible for users to purchase products from directly within the apps. The idea of social media ecommerce is powerful considering just how many people use social media to browse products for sale. According to a recent survey by Aimia, 56% of consumers reported that they follow certain brands on social media in order to browse what is for sale, and 31% will even use social media to look for a new item to purchase.

Virtual reality intersecting with marketing

Virtual reality has been growing in recent years, so it only makes sense that marketers are gaining a firmer and firmer grasp on how they can monetize the powerful technology. Virtual reality gives brands the potential to engage their customers in a fully immersive experience. So far, brands like TOMS have used virtual reality to share 360 degree virtual reality video, giving consumers the chance to join in on brand ventures and events.

More preference to Instagram

You’ve probably noticed that Instagram has been taking on more and more features that make it similar to Snapchat. And so far, this seems to be working for Instagram. According to BuzzFeed, for example, just two months after Instagram introduced Stories, Instagram Stories were seeing 100 million daily active viewers. At the time, that number represented two thirds of Snapchat’s entire user base. Instagram’s new Snapchat-like features have only grown in popularity since then. So, you can expect more and more brands to shift their strategies away from Snapchat and toward Instagram as the year continues.

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