apple products

The Unique Experience of Opening an Apple

In a time where many brands are choosing to go economical and theft-proof on their product packaging, Apple has decided to take what appears to be the high-road. Indeed, Apple packaging in a lovely extension of the product inside; sleek, simple, and innovative. The packaging adds to the exciting experience of purchasing an apple, which […]

four women

The Dove “Campaign for Real Beauty” and Successful Creativity

When you’re trying to define the success of an ad campaign, it’s hard not to list the Dove “Campaign for Real Beauty” as a top contender. The people at Unilever thought completely out of the box for this series of promotional stories, which have been running for over a decade now. They didn’t just get […]