Did Somebody Say Free?

Using the “Free” Mentality to Market Your Business

We are a sucker for free things.  For example, when a new Chick-fil-A opens, they offer a year’s supply of Chick-fil-A to the first 100 customers for free.  People wait in line, and even camp out for days to be one of the first 100 people in the restaurant.  At a trade show, people will […]

Woman tying shoes

Learning from Nike: Limited Edition Shoes

For years, Nike has been duping us into buying their shoes.  They create an inflated hype up about every shoe that they sell, the new features, how it is different from their other shoes, etc.  Customers can’t wait to get a new pair.  They flock to the stores falling in love with this new model. […]

Little smiling pug

Learning From Puppy Monkey Baby

Every year, millions of people watch the Super Bowl. This year 111.9 million people tuned in to watch the game on February 7th.  However, this number does not include those who streamed the game, as well as those who watched at parties or restaurants.  CBS determined that nearly 167 million viewers tuned in to watch […]

Friends Watching Football Celebrating a Touchdown

The Cost to Run a Super Bowl Ad

Last month, the Super Bowl ads aired once again.  Every year, half of all Super Bowl watchers tune in solely to watch the ads that inspire, confuse, and terrify (some even do all three, like Puppy, Monkey Baby.  What was that?)  Crowd favorites this year were the Hyundai First Date commercial, the Heinz Weiner Stampede, […]