Crowds of people

Are Your Promotional Products Adding Value?

Have you ever been handed a flier as you walk through a crowded city street? How often do you actually look at it? How well do you remember what that flier is for? Have you ever followed up on it? It’s possible that you did once, when it had a great coupon attached, or back […]

Reading the menu

“Our Story”: Are You Using It Well?

  Have you ever been at a restaurant and looked at the back of the menu to find a charming story about the founding of the establishment? Perhaps it had some details about grandma’s secret recipe being used for the pasta sauce, or what kind of need the founders wanted to fill when they got […]