Our modern world is becoming increasingly impersonal. While it’s easy to get overwhelmed by technology, bureaucracy, and political correctness, it’s nice to know one thing: you’re not the only one who craves authentic connection.
Although easy efficiency, lower prices, and more mobility are all wonderful advantages of the digital era, they’re no longer enough to distinguish you from your competitors. Instead, it’s the human touch that will make you stand out. True personality will outshine corporate coldness any day.
So embrace what makes your business human. In a world of vectors, be a handwritten letter. Here are three tips to help you build more authentic connections between your business and your customers:
Utilize Tangible Marketing
Tangible marketing can be amazingly effective because it engages more senses than digital marketing. Researchers have found that we remember stories better when we read physical books than when we use e-readers. The more senses you can engage, the more routes to memory you have. That why, when it comes to marketing, physical items can go a long way towards getting your message into a place where it stays with your customers. Look into the advantages of free samples if it suits your product. You can also utilize promotional swag to get the word out about your brand. Pick something fun to reflect an accurate and memorable impression of your business.
Let Your Company Culture Shine
Speaking of being accurate and memorable, you should be constantly brainstorming ways to let your company culture shine. People like doing business with people they like. However, it’s hard to make a personal connection until people get to know you beyond the professional facade. Take opportunities to share the fun things that you do in the office. Highlight the things that make your employees special. Share your hobbies and passions outside of the office, too.
Build Your Social Media Following
Social media is a place where people connect with brands and individuals. If the connection isn’t authentic, then your following will fall off quickly (unless you’re constantly offering promotions). People are there to see news from people they know and honestly support. So use this opportunity again to share company culture. Furthermore, you can reach out to make actual connections with clients, customers, and prospective investigators. Respond to comments, reviews, and questions. Thank people for their following and interaction. Follow up on things that you connect over with people in the office.