Embroidery is one form of branding that you see less often. And yet, it’s more common than you think. In fact, at this moment, you probably have embroidery on a shirt, some jeans, or on your jacket.
Embroidery is a decorative stitching technique where your pattern is traced out in artfully-sewn thread. While it can be a more costly option than other branding techniques, many people choose it because it gives their logo a level of class and professionalism that nothing else can. Here are four times that embroidery really is the best way to go:
- You want to make a statement. As we mentioned, embroidery is often used to show class and professionalism. As a time-honored technique used to brand clothing by everyone from Ralph Lauren to TYR, it’s a quickly-recognizable sign of an established and respected brand. Embroidery also allows you to make your pattern three-dimensional, like adding embossed lettering on a book cover. The added texture and dimension makes your logo literally stand out, wherever you decide to place it.
- You want to customize the colors but keep the pattern consistent. If you’d like to print your logo over a variety of colors and materials, embroidery can be useful. Since most of the pre-production planning consists of digitizing the image for the machines, it’s easy to simply change out the thread and designate different color schemes for each printing. This can be useful if you’re putting together hats or shirts with team colors, or customizing the product for each person. However, there will be consistency in exactly how the pattern is executed in each item.
- You want to be able to use the pattern over and over again. Again, much of the preparation for embroidering is in making a digital file of your logo that can be read by the embroidery machines. Once it’s made, you can use it over and over again, even after years pass by. That means that if you need to go back and do more branding projects much later than the first, you’ll still have the original pattern that will look exactly the same when you use it again. This way, the branding for your company is always consistent, and even timeless. The digital file is yours to keep!
- You must have the fuzzy blankets. There are certain fabrics that simply must be embroidered. No matter the quality of printing or ink, other techniques won’t last for more than a few washings. This is especially applicable to certain canvas bags, towels, and blankets. Some of the best quality fabrics simply won’t take printing. So, if you want to brand those beautiful fuzzy blankets, it’s embroidery or nothing.
To learn more about our embroidery process and pricing, check out this page, or contact us!