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How Multi-Level Marketing Firms Use Promo to Increase Loyalty

Multi-level marketing firms are sales-oriented companies with a pyramid-like sales structure. Salespeople are compensated both for their own sales and for the sales of the salespeople that they recruit. This means that the sales force is motivated not only to make sales but also to recruit new, successful salespeople to work along with them. An […]

kraft business card

What Does Your Business Card Say about You?

No longer must a business card follow standard design rules; you’ll find business cards made from all sorts of materials and in all sorts of dimensions, featuring largely imagery or largely text, and everything in between. If you’ve ever been to a trade show—especially one that is creatively oriented—chances are you’ve collected a wide variety […]

filling out medical form

Where Do You See Promotional Products?

Without your even realizing it, you probably have a promotional item hiding in your coat pocket or purse. Branded company products are so widespread these days that they do virtually everything—travel with you in your backpacks, attend family picnics as t-shirts and hats, carry groceries in an eco-friendly manner, and sit on the office desk […]

milk mustache

Marketing Lessons Learned from the Got Milk? Campaign

Surely an advertising campaign that has its own Wikipedia page has a thing or two to say about marketing. The highly influential Got Milk? campaign, which last year ended its 20-year reign in magazines and on television, is perhaps one of the most well-known advertising campaigns in American history. It began in 1993 with the […]

apple products

The Unique Experience of Opening an Apple

In a time where many brands are choosing to go economical and theft-proof on their product packaging, Apple has decided to take what appears to be the high-road. Indeed, Apple packaging in a lovely extension of the product inside; sleek, simple, and innovative. The packaging adds to the exciting experience of purchasing an apple, which […]

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The Dove “Campaign for Real Beauty” and Successful Creativity

When you’re trying to define the success of an ad campaign, it’s hard not to list the Dove “Campaign for Real Beauty” as a top contender. The people at Unilever thought completely out of the box for this series of promotional stories, which have been running for over a decade now. They didn’t just get […]

The Best Swag in Oscar Gift Bags

Every year, swag bags of monumental proportions are handed out to stars at the Academy Awards and they’ve become the stuff of legend. No expense is spared and the 2014 Oscar swag bags were worth about $85,000. For that much money, you expect something fantastic and the Oscar swag bags don’t disappoint. What do they […]

Backdrop Tips for Corporate Booths

One of the best ways to market your business is to attend marketing events where you can mingle with the general public. Between tradeshows and other corporate events, you’ll probably be setting up your booth several times a year. You can have maximum impact at these events if your booth is sporting an effective background […]

Swag That’s Hip Enough for Friends and Family Gifts

If you’re looking for a unique, cool gift idea for friends or loved ones this holiday season, look no further than the company swag shop. Whether you’re shopping from an online store of your loved ones favorite establishment, or looking to give gifts from our own company’s stash of swag, you can find some high-quality, […]

Last Minute Swag Ideas for Company Party Giveaways

The holidays seem to have snuck up on us again and your company party may be looming in the future as well. If you’ve put off some of the preparations until the last minute there’s no need to fear. You can still get your swag out there in a fun way and give some memorable […]