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U2 Concert

Marketing Campaign Failures: U2’s Free Album

In this failed marketing campaigns series, we have covered SanDisk and Dr Pepper. The next failed marketing campaign is a bit more recent, U2’s free album Songs of Innocence.  September 9th, 2014 Apple and U2 provided their new album to 500 million iTunes users for free.  The free download was announced as part of U2’s […]

Marketing Campaign Failures: Dr Pepper’s Guns N’ Roses Free Soda Campaign

In March of 2008, Dr Pepper released a marketing campaign promising free soda to everyone in America – if Axl Rose, lead singer for Guns N’ Roses released his promised Chinese Democracy album that year.  Dr. Pepper thought they had a free ride, as it had been 17 years since Guns N’ Roses first announced […]

Marketing Campaign Failures: The SanDisk iDon’t

There are brilliantly successful marketing campaigns, and there are gloriously failed marketing campaigns.  Each success and failure presents a unique opportunity to learn countless lessons along the way. Over the next few weeks, we will look at some famously disastrous campaigns, and what we can learn from them, starting with SanDisk’s iDont campaign.

Using Halloween to Promote Your Business

Holidays are a great time to step up your marketing game. It gives you an excuse to run promotions, get new swag, and deck out the office.  With Halloween just around the corner, it’s time to start planning how you are going to utilize this spooky holiday to boost your sales.

Trade Shows: An Analysis

Trade shows can easily run a few thousand dollars to purchase the booth space, marketing  material, hotel, travel, etc.  However, they are an incredible opportunity to meet face-to-face with  clients and investors and give them a personal invitation to check out your business.  Recently,  Column Five on behalf of LinkedIn surveyed businesses, and found that 70% felt that in-person  events were more effective than any other method of advertising. But are trade shows worth  attending?  Can you recoup the cost of the conference or convention and also use the event as  an opportunity to grow your business? You can, if you effectively work the event. 

catchphrase apple

Does My Business Need a Catchphrase?

To catchphrase or not to catchphrase—that is the question, indeed. Much of today’s most memorable marketing is filled with them: Just do it. I’m lovin’ it. Eat fresh. Think different. Got milk? Just about anyone reading these short catchphrases, also known as taglines, could tell you where they come from. Yet it’s also increasingly apparent […]

social media

How Social Media Is Changing the Way We Do Marketing

It’s remarkable to consider the heavy impact that social media has had on society. Looking at the world of marketing alone will give anyone studying social media a small, yet comprehensive look at just how drastically social media has changed the way we do things on a daily basis. Here is a look at some […]

colorful t-shirts

Branded Apparel for Your Marketing Campaign

When most people think of a widespread company marketing campaign, they imagine ads, posters, commercials, and radio spots, all touting one common catchphrase that will (ideally) stay in consumers’ minds. But what about the tangible elements that can also become a part of a successful marketing campaign? Branded apparel can become a powerful physical extension […]

modern trade show booth

The Modern Trade Show Booth

Trade shows have come a long way from their early beginnings in late medieval Europe, when farmers, craftsmen, and merchants would congregate in towns for trading fairs in order to showcase and sell their products. Now, small businesses and large-scale companies of any and every industry are coming together to showcase their latest products and […]

share a coke campaign

Lessons Learned from the ‘Share a Coke’ Campaign

Also known as the Coca-Cola name campaign, the Coca-Cola “Share a Coke” campaign is a marketing campaign that features printed names on the side of every Coca-Cola can and bottle. You’ve probably seen it, if not participated in it in some way already. Late last year The Wall Street Journal reported that the campaign has […]