Our society loves free things. People will stand in line for hours, interact with people that they wouldn’t normally even look at, and do slightly embarrassing tasks just to to receive free products. Promotional products, or swag, are a great way to get people to connect with your brand and your product. They are an […]
We live in a visual society. Even some of the first evidence of human existence is in the form of pictures— 42,000-year-old paintings of seals. It’s no wonder that we use the phrase, “A picture is worth a thousand words.” However, a picture is actually worth about 60,000 words. The brain processes images 60,000 times […]
Some marketing campaigns fail not because they didn’t get attention, but they got the wrong kind of attention. Twitter is notorious for hashtag campaign failures, as many companies learn very quickly that user-generated content is not always a good idea. Twitter hashtags can easily be hijacked, and open companies to negative publicity. Sometimes, hashtags are […]
In this failed marketing campaigns series, we have covered SanDisk and Dr Pepper. The next failed marketing campaign is a bit more recent, U2’s free album Songs of Innocence. September 9th, 2014 Apple and U2 provided their new album to 500 million iTunes users for free. The free download was announced as part of U2’s […]
In March of 2008, Dr Pepper released a marketing campaign promising free soda to everyone in America – if Axl Rose, lead singer for Guns N’ Roses released his promised Chinese Democracy album that year. Dr. Pepper thought they had a free ride, as it had been 17 years since Guns N’ Roses first announced […]
There are brilliantly successful marketing campaigns, and there are gloriously failed marketing campaigns. Each success and failure presents a unique opportunity to learn countless lessons along the way. Over the next few weeks, we will look at some famously disastrous campaigns, and what we can learn from them, starting with SanDisk’s iDont campaign.
Holidays are a great time to step up your marketing game. It gives you an excuse to run promotions, get new swag, and deck out the office. With Halloween just around the corner, it’s time to start planning how you are going to utilize this spooky holiday to boost your sales.
Trade shows can easily run a few thousand dollars to purchase the booth space, marketing material, hotel, travel, etc. However, they are an incredible opportunity to meet face-to-face with clients and investors and give them a personal invitation to check out your business. Recently, Column Five on behalf of LinkedIn surveyed businesses, and found that 70% felt that in-person events were more effective than any other method of advertising. But are trade shows worth attending? Can you recoup the cost of the conference or convention and also use the event as an opportunity to grow your business? You can, if you effectively work the event.
To catchphrase or not to catchphrase—that is the question, indeed. Much of today’s most memorable marketing is filled with them: Just do it. I’m lovin’ it. Eat fresh. Think different. Got milk? Just about anyone reading these short catchphrases, also known as taglines, could tell you where they come from. Yet it’s also increasingly apparent […]
It’s remarkable to consider the heavy impact that social media has had on society. Looking at the world of marketing alone will give anyone studying social media a small, yet comprehensive look at just how drastically social media has changed the way we do things on a daily basis. Here is a look at some […]