Holidays are a great time to step up your marketing game. It gives you an excuse to run promotions, get new swag, and deck out the office. With Halloween just around the corner, it’s time to start planning how you are going to utilize this spooky holiday to boost your sales.
Trade shows can easily run a few thousand dollars to purchase the booth space, marketing material, hotel, travel, etc. However, they are an incredible opportunity to meet face-to-face with clients and investors and give them a personal invitation to check out your business. Recently, Column Five on behalf of LinkedIn surveyed businesses, and found that 70% felt that in-person events were more effective than any other method of advertising. But are trade shows worth attending? Can you recoup the cost of the conference or convention and also use the event as an opportunity to grow your business? You can, if you effectively work the event.
To catchphrase or not to catchphrase—that is the question, indeed. Much of today’s most memorable marketing is filled with them: Just do it. I’m lovin’ it. Eat fresh. Think different. Got milk? Just about anyone reading these short catchphrases, also known as taglines, could tell you where they come from. Yet it’s also increasingly apparent […]
It’s remarkable to consider the heavy impact that social media has had on society. Looking at the world of marketing alone will give anyone studying social media a small, yet comprehensive look at just how drastically social media has changed the way we do things on a daily basis. Here is a look at some […]
When most people think of a widespread company marketing campaign, they imagine ads, posters, commercials, and radio spots, all touting one common catchphrase that will (ideally) stay in consumers’ minds. But what about the tangible elements that can also become a part of a successful marketing campaign? Branded apparel can become a powerful physical extension […]
Trade shows have come a long way from their early beginnings in late medieval Europe, when farmers, craftsmen, and merchants would congregate in towns for trading fairs in order to showcase and sell their products. Now, small businesses and large-scale companies of any and every industry are coming together to showcase their latest products and […]
Also known as the Coca-Cola name campaign, the Coca-Cola “Share a Coke” campaign is a marketing campaign that features printed names on the side of every Coca-Cola can and bottle. You’ve probably seen it, if not participated in it in some way already. Late last year The Wall Street Journal reported that the campaign has […]
The trade show: a grand exhibition where companies of a certain industry come together and showcase their latest products and services, taking note of the industry’s latest advances and market trends. Trade shows are places where companies can learn from their competitors, catch the eye of seasoned professionals in the industry, and map out opportunities […]
THE STORY: Chad Stokes has been at the helm of 801 Promos for over a decade. Continually providing top of the line branding services in the promotional products and printing arena throughout that time. As a visionary, Chad always looks to the future…he realized that in order to provide an ever improving client experience he […]
Building brand equity can be time consuming and expensive—look at Coca-Cola and Nike, for example, who spend billions of dollars every year to get their brand in front of you. A big business, however, recognizes and understands the power of a brand’s exposure and works to make those advertising dollars go further by using the […]