According to anthropology, there’s a natural law in every society called the Law of Reciprocity. The Law of Reciprocity states that when people receive something, they feel compelled to return the favor in kind. For example, say someone gives you help when your car breaks down on the side of the road, changing your tire […]
When your customers and potential customers talk with customer service, does it feel consistent with who you are on social media, or in your ads and commercials? Few small businesses really take time to define their “voice.” However, having a consistent identity across all the forward-facing elements of your business is important. It helps you […]
Are you taking a casual approach to your marketing? Maybe your brand has all the standard social media platforms, for example, but you aren’t using those platforms to their full potential in order to engage your followers. Or, maybe you have a customer service policy set in place, only to fall short in really taking […]
Social media marketing plays a major role in building brand, improving your online presence, and increasing engagement with your customers. So it only makes sense to keep up to speed with the latest changes in social media platforms and in social media marketing trends. Here is a brief look at how social media marketing has […]
Is your business hosting a booth at a fair or festival this summer? Here are some surefire ways to set your brand apart and make festival attendees remember you.
In 2014, the feminine hygiene product company Always filmed a social experiment where they interviewed girls of various ages about what it means to do something—run, throw, etc.—“like a girl.” During the course of the experiment, they noticed a trend. Girls who were about 10 years old and younger had no preconceived notions about what […]
When you think about it, nowhere do psychology and real-world application intersect more clearly than in the world of marketing. Marketing is centered around studying, assessing, and predicting human behavior. How, then, can you bring more psychology into your marketing? Here is a look at three marketing lessons that are based in human psychology.
You’ve probably noticed a trend in the last five years or so, where more and more businesses are promising to deliver a specific good to you every month. Sites like Blue Apron, Green Chef, and HelloFresh, for example, will ship fresh ingredients for multiple meals every week. You’ve got Dollar Shave Club delivering razors, Quip […]
It can be rough being in business for yourself. Not only do need the expertise to do what you do, but you also usually have to be your own business manager, marketer, and accountant. One profession where people often are independent consultants is as a hair & makeup artist. You know a lot about making […]
For some people, spring means cleaning. For others, it means garden season. And for the rest of us, it means it’s time to play ball! Spring is most famously baseball season, but with the weather warming, other sports are getting into full swing too. And while you might not be playing professionally or at school, […]