The words “transparency” and “authenticity” definitely have a semantic relationship, but in the world of brand marketing, the two are very distinct things. So, what is the difference between brand transparency and brand authenticity, exactly, and why does your company need both?
Think for a moment about the most memorable ads you have seen, and the ones that have resonated with you the most. Maybe for you it’s Dove’s “Real Beauty” ads, which have been making women feel more comfortable in their own skin since 2014. Maybe it’s Old Spice’s “The Man Your Man Could Smell Like” […]
You want your wedding to be something specially unique to you and your significant other. Since your invitation often provides the first impression that your loved ones will have of you as a couple, take a moment to make sure that it truly reflects your relationship. Here are some ideas to make the invites special.
Fruit of the Loom’s newest marketing campaign reinforces the likeable humor that has long defined the brand. Featuring a line of limited-edition sweat suits, this commercial uses exaggerated fashion shots of Fruit of the Loom’s new business wear: sweat suits printed to imitate the look of expensive, tailored business wear. As the commercial pokes fun […]
Embroidery is one form of branding that you see less often. And yet, it’s more common than you think. In fact, at this moment, you probably have embroidery on a shirt, some jeans, or on your jacket. Embroidery is a decorative stitching technique where your pattern is traced out in artfully-sewn thread. While it can […]
When you’re looking for customized apparel and swag, it can be tricky to choose which printing method will work best for your needs. It can be especially difficult when you look at the price differences. Here’s a quick guide to help you understand, and figure out which method will work best for your needs. Heat […]
Nike’s new ad campaign is killing it, and it’s the most well-remembered ad from the Rio Olympics. Do you remember seeing it? This ad is the second in the “Unlimited” campaign, featuring extraordinary feats from some of the world’s best athletes. Of course, the basic structure is something we’ve all seen before: a professional voice […]
How many ads do you see every day? Between the ads on tv, on the radio, on Youtube, and billboards on the road, we’re absolutely overloaded. And then there are the banner ads on websites, coupons in the mail, and ads that interrupt any free game that you have on your phone. Some estimates put […]
In order to thrive, every business needs a team of cheerleaders. Online media and buzz may go a long way in promoting awareness for your brand, but nothing replaces the personal touch. That’s why every startup needs brand ambassadors. These are the people who believe in your product or service, who spread the word, and […]
Going into business for yourself can be a scary undertaking. Whether you’re starting up a full time solo business, or just a side gig to help you earn some extra spending money, marketing is an essential part of your business plan.