Embroidery is one form of branding that you see less often. And yet, it’s more common than you think. In fact, at this moment, you probably have embroidery on a shirt, some jeans, or on your jacket. Embroidery is a decorative stitching technique where your pattern is traced out in artfully-sewn thread. While it can […]
When you’re looking for customized apparel and swag, it can be tricky to choose which printing method will work best for your needs. It can be especially difficult when you look at the price differences. Here’s a quick guide to help you understand, and figure out which method will work best for your needs. Heat […]
Nike’s new ad campaign is killing it, and it’s the most well-remembered ad from the Rio Olympics. Do you remember seeing it? This ad is the second in the “Unlimited” campaign, featuring extraordinary feats from some of the world’s best athletes. Of course, the basic structure is something we’ve all seen before: a professional voice […]
How many ads do you see every day? Between the ads on tv, on the radio, on Youtube, and billboards on the road, we’re absolutely overloaded. And then there are the banner ads on websites, coupons in the mail, and ads that interrupt any free game that you have on your phone. Some estimates put […]
In order to thrive, every business needs a team of cheerleaders. Online media and buzz may go a long way in promoting awareness for your brand, but nothing replaces the personal touch. That’s why every startup needs brand ambassadors. These are the people who believe in your product or service, who spread the word, and […]
Going into business for yourself can be a scary undertaking. Whether you’re starting up a full time solo business, or just a side gig to help you earn some extra spending money, marketing is an essential part of your business plan.
No business succeeds without an effective relationship with the customer. In order to market, to grow your business, and adjust to changes in the industry, you need to be connected and truly understand your target market. Although the 20th century often focused on mass marketing rather than individualized products and messages, we’re seeing a change. […]
A strong company culture is the backbone of successful modern industries. It enables connections between the business and consumer, increases employee retention, and makes your business stand out among the rest. An office with strong company culture nurtures ideas and innovation better, avoids unnecessary conflict, and naturally attracts the best talent. However, building a company […]
Ah, Christmas. Time for carols, snow, baking, and Christmas cards! Sometimes, Christmas cards are the only time we hear from old friends, distant family, and special acquaintances. While we can keep in touch with friends and family via social media, I think there’s still something to be said for actually getting something in the mail, […]
It’s Christmas season, and that means it’s time to show your appreciation to the people that matter to you. Although it might feel strange at first to include your employees in that list, the truth is that you spend more time with them than just about anyone else! And if you’re an employer, you know […]
