Tips for Exhibiting at a Trade Show

Doing event marketing is a way to get your business on people’s minds by going to the front lines. While there may be all sorts of fancy digital ways to market your company, nowadays, one of the most effective is still being face-to-face with the people you want to do business with. However, event marketing […]

Marketing Methods for Better ROI

There are so many ways to advertise and market for your business, nowadays. It can be incredibly easy to get lost in the white noise of directions that aren’t actually contributing much value to your marketing. However, there are certain methods that can be employed, whether in physical or digital promotion, that will earn a […]

How Much Is Too Much Branding?

Branding a business, properly, is an incredibly important step to making your company stand out from the competition. It is an element of growing a business that cannot be overlooked. However, there are times when the large amount of branding you are engaged in can be too much. We call this process “over-branding.” Branding is […]

Does Product Placement Work?

Product placement, we’ve all seen it before. When we are watching one of our favorite movies or TV shows, and the character takes a moment to sip an ice cold coca-cola before carrying on with the scene. Product placement has a history of major successes. For example, the sales of Reese’s Pieces increased by 65% […]

Did Somebody Say Free?

Using the “Free” Mentality to Market Your Business

We are a sucker for free things.  For example, when a new Chick-fil-A opens, they offer a year’s supply of Chick-fil-A to the first 100 customers for free.  People wait in line, and even camp out for days to be one of the first 100 people in the restaurant.  At a trade show, people will […]

Woman tying shoes

Learning from Nike: Limited Edition Shoes

For years, Nike has been duping us into buying their shoes.  They create an inflated hype up about every shoe that they sell, the new features, how it is different from their other shoes, etc.  Customers can’t wait to get a new pair.  They flock to the stores falling in love with this new model. […]

Little smiling pug

Learning From Puppy Monkey Baby

Every year, millions of people watch the Super Bowl. This year 111.9 million people tuned in to watch the game on February 7th.  However, this number does not include those who streamed the game, as well as those who watched at parties or restaurants.  CBS determined that nearly 167 million viewers tuned in to watch […]

Friends Watching Football Celebrating a Touchdown

The Cost to Run a Super Bowl Ad

Last month, the Super Bowl ads aired once again.  Every year, half of all Super Bowl watchers tune in solely to watch the ads that inspire, confuse, and terrify (some even do all three, like Puppy, Monkey Baby.  What was that?)  Crowd favorites this year were the Hyundai First Date commercial, the Heinz Weiner Stampede, […]

blank tee shirts

The Anatomy of a Successful Promotional T-Shirt

How we dress is one of the most powerful ways we can express ourselves as consumers. We as individuals use the clothes we wear to construct our identities, to say something of our personalities and our preferences. This is one thing that makes promotional t-shirts so powerful as marketing pieces; when we see people wearing […]

company t-shirts

Which Promotional Products Pack the Most Punch?

It’s easy to spend a great deal of time agonizing over which promotional products to put your company’s branding on. After all, you want your marketing dollars to stretch as far as possible, and you want the promotional products you choose to help you build a strong rapport with your target consumer base. It can […]