Reading the menu

“Our Story”: Are You Using It Well?

  Have you ever been at a restaurant and looked at the back of the menu to find a charming story about the founding of the establishment? Perhaps it had some details about grandma’s secret recipe being used for the pasta sauce, or what kind of need the founders wanted to fill when they got […]

Women shopping

6 Great Promotion Ideas for LulaRoe Reps

Social media opens up amazing new opportunities for multi-level-marketing business models. That’s probably why we’re seeing an unprecedented influx of businesses working off of a similar structure as Mary Kay; ground-level consultants offering premium products while working from out of their own homes. One of the most popular MLM businesses in the last five years […]

Businessman presenting

Preparing Your Business Pitch

Numerous startups thrive in Utah. It may be due to the laws that support new businesses, or the plentitude of STEM students fresh out of college. However, we maintain that there’s something in the air that encourages an entrepreneurial spirit. One essential aspect of starting a new business is finding funding that will help your […]

Taking wedding photos

5 Marketing Ideas for Wedding Photographers

During a time when anyone with a camera (which is everyone) considers themselves a photographer, it can be hard to set yourself apart as a professional. Additionally, if you’re an independent event photographer, you have a lot of work to do besides the photography itself. One of the hardest things is learning how to market […]

Man singing

How to Find Your Company’s Voice

When your customers and potential customers talk with customer service, does it feel consistent with who you are on social media, or in your ads and commercials? Few small businesses really take time to define their “voice.” However, having a consistent identity across all the forward-facing elements of your business is important. It helps you […]

Beautician working on model's eye makeup

Marketing Ideas for Makeup Artists

It can be rough being in business for yourself. Not only do need the expertise to do what you do, but you also usually have to be your own business manager, marketer, and accountant. One profession where people often are independent consultants is as a hair & makeup artist. You know a lot about making […]

Local Promotional Ideas for Spring

Some businesses are internationally marketed, and others are local. For example, most e-commerce businesses will want to attract clients from all over the world on the web, since shipping can go anywhere. On the other hand, a dentist, for example, will want to spend his or her time focusing on local marketing efforts, since the […]

Beautiful unique wedding invitations

Ideas for Unique Wedding Invitations

You want your wedding to be something specially unique to you and your significant other. Since your invitation often provides the first impression that your loved ones will have of you as a couple, take a moment to make sure that it truly reflects your relationship. Here are some ideas to make the invites special.

stand out

How to Identify Your Target Market

No business succeeds without an effective relationship with the customer. In order to market, to grow your business, and adjust to changes in the industry, you need to be connected and truly understand your target market. Although the 20th century often focused on mass marketing rather than individualized products and messages, we’re seeing a change. […]

Company culture

Building Your Company’s Culture

A strong company culture is the backbone of successful modern industries. It enables connections between the business and consumer, increases employee retention, and makes your business stand out among the rest. An office with strong company culture nurtures ideas and innovation better, avoids unnecessary conflict, and naturally attracts the best talent. However, building a company […]