A man has created the words "Company Culture" in the frame towards the viewer.

Ways to Make a Great Company Culture

The culture of a workplace is one of the most important factors to a company’s productivity and survival. A proper workplace culture unites a company into something greater than the sum of its parts, where the value of the work being done increases. This is why struggling to create a great company culture is absolutely […]

share a coke campaign

Lessons Learned from the ‘Share a Coke’ Campaign

Also known as the Coca-Cola name campaign, the Coca-Cola “Share a Coke” campaign is a marketing campaign that features printed names on the side of every Coca-Cola can and bottle. You’ve probably seen it, if not participated in it in some way already. Late last year The Wall Street Journal reported that the campaign has […]

big business concept

How Big Businesses Use Their Brand to Generate Business

Building brand equity can be time consuming and expensive—look at Coca-Cola and Nike, for example, who spend billions of dollars every year to get their brand in front of you. A big business, however, recognizes and understands the power of a brand’s exposure and works to make those advertising dollars go further by using the […]

sales team

How Multi-Level Marketing Firms Use Promo to Increase Loyalty

Multi-level marketing firms are sales-oriented companies with a pyramid-like sales structure. Salespeople are compensated both for their own sales and for the sales of the salespeople that they recruit. This means that the sales force is motivated not only to make sales but also to recruit new, successful salespeople to work along with them. An […]

kraft business card

What Does Your Business Card Say about You?

No longer must a business card follow standard design rules; you’ll find business cards made from all sorts of materials and in all sorts of dimensions, featuring largely imagery or largely text, and everything in between. If you’ve ever been to a trade show—especially one that is creatively oriented—chances are you’ve collected a wide variety […]

Backdrop Tips for Corporate Booths

One of the best ways to market your business is to attend marketing events where you can mingle with the general public. Between tradeshows and other corporate events, you’ll probably be setting up your booth several times a year. You can have maximum impact at these events if your booth is sporting an effective background […]

Swag That’s Hip Enough for Friends and Family Gifts

If you’re looking for a unique, cool gift idea for friends or loved ones this holiday season, look no further than the company swag shop. Whether you’re shopping from an online store of your loved ones favorite establishment, or looking to give gifts from our own company’s stash of swag, you can find some high-quality, […]

Employee Holiday Gift Ideas

Whether you’re throwing a company party for thousands of employees, or just handing out gifts at the office to your staff of three, the holidays are a great time to show your employees your appreciation for all the hard work they put in this year. Instead of sticking impersonal cash in an envelope, give your […]

Out-of-the-Box Holiday Gift Ideas for Clients

The holidays are a great time to show some extra customer appreciation by freely giving out swag. Make a memorable impression on your clientele this year by skipping the run-of-the-mill promo items and going for gifts with a warmer feel. Think out-of-the-box for your customer gift ideas and start spreading that holiday cheer.

Add athletic shirts to your swag lineup

Adding Athletic Shirts to Your Swag Lineup

T-shirts are your customers’ favorite swag item, and you can up your game even more by offering athletic shirts as promo items. Athletic clothing is big business these days, and nearly everyone has a drawer or two set aside for these items. You can earn a space in that drawer, and on the backs of […]