choosing a t-shirt neckline

Swag Wars: Crew Neck vs. V-Neck Tees

Here’s what you already know about using t-shirts as a promo item for your business: You know they’re the most popular swag item among customers. You know that successfully getting customers to wear your t-shirts increases your brand value in your community. You know you need to order a high quality tee in a flattering […]

Set up an online company swag store

Setting Up a Company Swag Store

Having all of your company information centralized on your website makes setting up a swag store an easy step. A swag store is a place where you customers and fans can go to purchase items that feature your company logo and other designs. Offering swag in an online store helps you to raise some extra […]

Gift box

Avoiding Bad Swag

When choosing promotional items, it’s important that you keep your company’s goal and image in mind. The gifts you give to customers and employees reflect on the value of your brand, and you don’t want to send the wrong message. There’s no point in wasting your marketing budget on swag that customers don’t want. No […]

A man and a woman shaking hands and exchanging a business card.

Business Cards in a Global Market

The ease of technology has made it possible for even the smallest business owners to do business across international borders, and makes it so that dealing with foreign cultures at work is a commonplace thing. Businesses that are savvy about the other cultures they’re dealing with are going to be more successful in a global […]

What File Do I Need?

Getting your printing and branded gear done can be very simple, especially if you have the right art file format!  “Wait, there is a right and wrong version of my logo?” Good question…the answer is yes and no.  There are numerous art file formats, each one serving a purpose, but certain file formats are needed to […]

The Psychology of Shape: Sending the Right Message with Your Logo

What do you think of when you see a circle? How about a rectangle? Or a vertical line? You probably say, “I don’t think of anything,” but that isn’t true. Shapes, like colors, spark thoughts and emotions in our subconscious. When they are combined wisely, they create a powerful symbol. In marketing these symbols are […]

Successfully launch a charitable promotional marketing plan in 3 easy steps!

The month of October is just around the corner and, as we all know, October is National Breast Cancer Awareness month.  Right now is the perfect time for you, or your organization, to create a charitable promotional marketing plan.  Implementing a promotional marketing plan will make your company look really good, while helping out a […]

Elevate Your Brand!

Picking The Perfect Shirt: Part 1

One shirt is as good as another, right?  That isn’t exactly true.  Don’t we all have our favorite shirt that seems to fit better, feel softer, and hang nicer?  So which will be the perfect shirt for your event? There are so many options to choose from…let’s get started. Most importantly, you want to look […]

5 Questions You Need to Ask Yourself about Swag!

Before buying a bunch of random swag, be sure to ask yourself the following 5 questions. It’s important to use swag that will help you achieve your goals.  It doesn’t matter what you are using it for; tradeshows, events, an incentive program, etc.…do yourself a favor and ask these 5 questions: