Some marketing campaigns fail not because they didn’t get attention, but they got the wrong kind of attention. Twitter is notorious for hashtag campaign failures, as many companies learn very quickly that user-generated content is not always a good idea. Twitter hashtags can easily be hijacked, and open companies to negative publicity. Sometimes, hashtags are […]
In this failed marketing campaigns series, we have covered SanDisk and Dr Pepper. The next failed marketing campaign is a bit more recent, U2’s free album Songs of Innocence. September 9th, 2014 Apple and U2 provided their new album to 500 million iTunes users for free. The free download was announced as part of U2’s […]
In March of 2008, Dr Pepper released a marketing campaign promising free soda to everyone in America – if Axl Rose, lead singer for Guns N’ Roses released his promised Chinese Democracy album that year. Dr. Pepper thought they had a free ride, as it had been 17 years since Guns N’ Roses first announced […]
There are brilliantly successful marketing campaigns, and there are gloriously failed marketing campaigns. Each success and failure presents a unique opportunity to learn countless lessons along the way. Over the next few weeks, we will look at some famously disastrous campaigns, and what we can learn from them, starting with SanDisk’s iDont campaign.