package delivery

Exploring the Subscription-Based Business Model

You’ve probably noticed a trend in the last five years or so, where more and more businesses are promising to deliver a specific good to you every month. Sites like Blue Apron, Green Chef, and HelloFresh, for example, will ship fresh ingredients for multiple meals every week. You’ve got Dollar Shave Club delivering razors, Quip […]

Beautician working on model's eye makeup

Marketing Ideas for Makeup Artists

It can be rough being in business for yourself. Not only do need the expertise to do what you do, but you also usually have to be your own business manager, marketer, and accountant. One profession where people often are independent consultants is as a hair & makeup artist. You know a lot about making […]

Local Promotional Ideas for Spring

Some businesses are internationally marketed, and others are local. For example, most e-commerce businesses will want to attract clients from all over the world on the web, since shipping can go anywhere. On the other hand, a dentist, for example, will want to spend his or her time focusing on local marketing efforts, since the […]

experiential marketing

What Is Experiential Marketing?

Think for a moment about the most memorable ads you have seen, and the ones that have resonated with you the most. Maybe for you it’s Dove’s “Real Beauty” ads, which have been making women feel more comfortable in their own skin since 2014. Maybe it’s Old Spice’s “The Man Your Man Could Smell Like” […]

Guy in a sweatshirt smiling

3 Advertising Lessons from Fruit of the Loom’s “Professionals Collection”

Fruit of the Loom’s newest marketing campaign reinforces the likeable humor that has long defined the brand. Featuring a line of limited-edition sweat suits, this commercial uses exaggerated fashion shots of Fruit of the Loom’s new business wear: sweat suits printed to imitate the look of expensive, tailored business wear. As the commercial pokes fun […]

Friends

A Beginner’s Guide to Permission Marketing

How many ads do you see every day? Between the ads on tv, on the radio, on Youtube, and billboards on the road, we’re absolutely overloaded. And then there are the banner ads on websites, coupons in the mail, and ads that interrupt any free game that you have on your phone. Some estimates put […]

Talking about the product

Recruiting Brand Ambassadors

In order to thrive, every business needs a team of cheerleaders. Online media and buzz may go a long way in promoting awareness for your brand, but nothing replaces the personal touch. That’s why every startup needs brand ambassadors. These are the people who believe in your product or service, who spread the word, and […]

Cake decorator

Promoting Your Business of One

Going into business for yourself can be a scary undertaking. Whether you’re starting up a full time solo business, or just a side gig to help you earn some extra spending money, marketing is an essential part of your business plan.

stand out

How to Identify Your Target Market

No business succeeds without an effective relationship with the customer. In order to market, to grow your business, and adjust to changes in the industry, you need to be connected and truly understand your target market. Although the 20th century often focused on mass marketing rather than individualized products and messages, we’re seeing a change. […]

Company culture

Building Your Company’s Culture

A strong company culture is the backbone of successful modern industries. It enables connections between the business and consumer, increases employee retention, and makes your business stand out among the rest. An office with strong company culture nurtures ideas and innovation better, avoids unnecessary conflict, and naturally attracts the best talent. However, building a company […]