Handshake deal

Decisions Come from the Gut

Michael Lewis’ book Moneyball examined how one man turned the Oakland A’s from second-stringers into a top-tier team, simply by using data. The reason that this book was so astounding was that it pointed out a fallacy in human thinking. Even when we think that we’re making logical, rational decisions, we actually usually go with […]

Women reconnecting

3 Tips for Building Authentic Connections

Our modern world is becoming increasingly impersonal. While it’s easy to get overwhelmed by technology, bureaucracy, and political correctness, it’s nice to know one thing: you’re not the only one who craves authentic connection. Although easy efficiency, lower prices, and more mobility are all wonderful advantages of the digital era, they’re no longer enough to […]

brand planning

The Brand-Building Plight

Earlier this month we discussed a Zappos.com blog post from 2010 titled “Your Culture Is Your Brand.” (You can find our blog post about it here.) In addition to pointing out how strengthening your company culture can seriously strengthen your brand, the Zappos.com blog post made some interesting points about how building a company brand […]

culture equals brand

Dissecting “Your Culture Is Your Brand”

If you consider yourself a marketing aficionado, you may very well have heard the phrase “your culture is your brand.” Search the phrase on Google, for example, and just about every article that shows up in your search results will have exactly that as its title. But what does this phrase mean, exactly? “Culture” defined […]

marathon runners

The Magic of Limited Edition Swag

Many marketers and consumers alike will refer to swag as an acronym for “stuff we all get,” and this is very much the connotation that promotional products should have. They should feel accessible and give consumers an easy way to get connected to a particular company. With this said, however, there is immense power in […]

pokemon go logo

What Pokémon Go Teaches Us about Marketing

Pokémon Go has truly been an overnight success story. It shot to the top of the app store on the day it was released. Within 24 hours, it had soared past the heavily promoted mobile game Clash Royale to become the biggest game of 2016, with 21 million daily active users in the U.S. alone. […]

Hand at dashboard's dial

Pull the Trigger on Your Idea

In marketing, as in comedy, timing is everything. But few of us are able to find that sweet spot where each joke lands perfectly. Parkinson’s Law tells us that whatever your project, the time it takes to get it done is however long you have to get it done. In other words, “work expands so […]

Rock On

T-Shirts and Tribes

Tribes have existed as long as humanity itself. Anciently, people would band together in a common quest for survival and safety. Now, we band together for different reasons. New Marketing Favors Small Business With the rise of the digital age, we’re coming to understand tribes in a whole new way. Seth Godin pointed out that […]

target market

Advertising to Your Target Market

Having a target market is essential in marketing; not only does it inform your marketing strategy significantly, but it also maximizes your marketing efforts. Of course, you can truly only maximize your marketing efforts if you are marketing to the right people—those who would see your ad and consider investing in your product or service. […]

stack of magazines

The Power of Tangible Marketing

When we look at the world of marketing today, we tend to think more and more about the digital side of marketing—SEO, social media marketing, online ad space, video ads, etc. Yet tangible marketing, through print ads, brochures, catalogs, promotional products, and more, remains strong. Here is a look at the power behind tangible marketing […]