Marketing Methods for Better ROI

There are so many ways to advertise and market for your business, nowadays. It can be incredibly easy to get lost in the white noise of directions that aren’t actually contributing much value to your marketing. However, there are certain methods that can be employed, whether in physical or digital promotion, that will earn a […]

Did Somebody Say Free?

Using the “Free” Mentality to Market Your Business

We are a sucker for free things.  For example, when a new Chick-fil-A opens, they offer a year’s supply of Chick-fil-A to the first 100 customers for free.  People wait in line, and even camp out for days to be one of the first 100 people in the restaurant.  At a trade show, people will […]

Woman tying shoes

Learning from Nike: Limited Edition Shoes

For years, Nike has been duping us into buying their shoes.  They create an inflated hype up about every shoe that they sell, the new features, how it is different from their other shoes, etc.  Customers can’t wait to get a new pair.  They flock to the stores falling in love with this new model. […]

Little smiling pug

Learning From Puppy Monkey Baby

Every year, millions of people watch the Super Bowl. This year 111.9 million people tuned in to watch the game on February 7th.  However, this number does not include those who streamed the game, as well as those who watched at parties or restaurants.  CBS determined that nearly 167 million viewers tuned in to watch […]

blank tee shirts

The Anatomy of a Successful Promotional T-Shirt

How we dress is one of the most powerful ways we can express ourselves as consumers. We as individuals use the clothes we wear to construct our identities, to say something of our personalities and our preferences. This is one thing that makes promotional t-shirts so powerful as marketing pieces; when we see people wearing […]

company t-shirts

Which Promotional Products Pack the Most Punch?

It’s easy to spend a great deal of time agonizing over which promotional products to put your company’s branding on. After all, you want your marketing dollars to stretch as far as possible, and you want the promotional products you choose to help you build a strong rapport with your target consumer base. It can […]

company loyalty

What Is Brand Equity?

Earlier this month we discussed the difference between brand and identity—with brand essentially being the relationship that a company has earned with its audience over time. But what about brand equity? Here is a look at the meaning of brand equity and why brand equity is such an advantageous thing for a company to have.

business brand

Brand vs. Identity—What’s the Difference?

Brand and identity both play an essential role in your overall marketing strategy, and they each have their own particular application in the world of marketing. Yet while “brand” and “identity” mean two different things, the two terms are often used interchangeably. So what’s the deal? Here is a look at the difference between brand […]

snapchat ghost

Social Media Marketing beyond Facebook: 2 Case Studies

As you generate a social media marketing strategy to coincide with your print marketing and promotional product marketing strategies, it’s always good to revisit the world of social media and assess what you could be doing differently. Particularly interesting as of late has been the rise of Snapchat and Tinder as go-to social media apps […]

signing receipt

How Effective Are Promotional Products?

Company branded promotional products are an excellent addition to just about any marketing campaign, but how can you measure just how effective your promotional products are? How do you know if the promotional products you get for your company are making a difference? In an effort to answer this question, here is a brief look […]