hashtag sign

2015 in Review: Memorable Marketing Hashtags

Earlier this month we took a look at three majorly viral video ads to hit the web in 2015; now, here is a look at a few of 2015’s most successful marketing campaign hashtags.

video ad on phone

2015 in Review: Viral Video Ads

At the beginning of a new year, it’s always intriguing to see which video ads spoke to public the most throughout the preceding year. Here is a look at three video ads that struck a significant chord with the public as they were shared on social media outlets literally millions of times. They’re not necessarily […]

A 3-d graph chart rises on a black background. The words viral marketing are beneath it.

What Makes a Great Viral Marketing Campaign

Viral marketing campaigns are in no way random. However, they must attempt, in some strange way, to seem that way. That is the essence of how a viral marketing campaign must take off. The reality, however, is that they are as rigorously thought out and carefully planned as any other advertising campaign. You don’t just […]

A line of brightly colored bags has the word "PROMO" stretched across them.

Swag Items People Use Everyday

A great kind of swag is the kind that people use on a daily basis. While some promo items might be awesome and unique, those very same items may end up in a box in the attic, simply because there isn’t any use for them. That doesn’t do you, or your customers, any good. When […]

A line of billboards stands on the sidewalk outside on a summer's day.

Physical vs. Digital Advertising

Keep in mind, with each of these examples, that the most important aspect of advertising is the quality of the materials and how they connect with the audience. This article is just about looking at the specific correlations between the physical and digital aspect, with everything else considered equal. In the world of advertising, almost […]

Marketing Campaign Failures: Dr Pepper’s Guns N’ Roses Free Soda Campaign

In March of 2008, Dr Pepper released a marketing campaign promising free soda to everyone in America – if Axl Rose, lead singer for Guns N’ Roses released his promised Chinese Democracy album that year.  Dr. Pepper thought they had a free ride, as it had been 17 years since Guns N’ Roses first announced […]

Using Halloween to Promote Your Business

Holidays are a great time to step up your marketing game. It gives you an excuse to run promotions, get new swag, and deck out the office.  With Halloween just around the corner, it’s time to start planning how you are going to utilize this spooky holiday to boost your sales.

Trade Shows: An Analysis

Trade shows can easily run a few thousand dollars to purchase the booth space, marketing  material, hotel, travel, etc.  However, they are an incredible opportunity to meet face-to-face with  clients and investors and give them a personal invitation to check out your business.  Recently,  Column Five on behalf of LinkedIn surveyed businesses, and found that 70% felt that in-person  events were more effective than any other method of advertising. But are trade shows worth  attending?  Can you recoup the cost of the conference or convention and also use the event as  an opportunity to grow your business? You can, if you effectively work the event. 

catchphrase apple

Does My Business Need a Catchphrase?

To catchphrase or not to catchphrase—that is the question, indeed. Much of today’s most memorable marketing is filled with them: Just do it. I’m lovin’ it. Eat fresh. Think different. Got milk? Just about anyone reading these short catchphrases, also known as taglines, could tell you where they come from. Yet it’s also increasingly apparent […]

social media

How Social Media Is Changing the Way We Do Marketing

It’s remarkable to consider the heavy impact that social media has had on society. Looking at the world of marketing alone will give anyone studying social media a small, yet comprehensive look at just how drastically social media has changed the way we do things on a daily basis. Here is a look at some […]