Gift box

Avoiding Bad Swag

When choosing promotional items, it’s important that you keep your company’s goal and image in mind. The gifts you give to customers and employees reflect on the value of your brand, and you don’t want to send the wrong message. There’s no point in wasting your marketing budget on swag that customers don’t want. No […]

Sketch of hanging light bulbs, with one turned on.

Choosing a New Advertising Medium

We’ve all seen the popular company handouts: mugs, clocks, pens, lanyards, t-shirts, etc. etc. It gets a little repetitive don’t you think? How do you make your logo items stand out from the crowd? Let’s take a look outside the box and see what kinds of options there are. You’ll be surprised at what you […]

What File Do I Need?

Getting your printing and branded gear done can be very simple, especially if you have the right art file format!  “Wait, there is a right and wrong version of my logo?” Good question…the answer is yes and no.  There are numerous art file formats, each one serving a purpose, but certain file formats are needed to […]

Successfully launch a charitable promotional marketing plan in 3 easy steps!

The month of October is just around the corner and, as we all know, October is National Breast Cancer Awareness month.  Right now is the perfect time for you, or your organization, to create a charitable promotional marketing plan.  Implementing a promotional marketing plan will make your company look really good, while helping out a […]