Some businesses are internationally marketed, and others are local. For example, most e-commerce businesses will want to attract clients from all over the world on the web, since shipping can go anywhere. On the other hand, a dentist, for example, will want to spend his or her time focusing on local marketing efforts, since the […]
Nike’s new ad campaign is killing it, and it’s the most well-remembered ad from the Rio Olympics. Do you remember seeing it? This ad is the second in the “Unlimited” campaign, featuring extraordinary feats from some of the world’s best athletes. Of course, the basic structure is something we’ve all seen before: a professional voice […]
Going into business for yourself can be a scary undertaking. Whether you’re starting up a full time solo business, or just a side gig to help you earn some extra spending money, marketing is an essential part of your business plan.
A strong company culture is the backbone of successful modern industries. It enables connections between the business and consumer, increases employee retention, and makes your business stand out among the rest. An office with strong company culture nurtures ideas and innovation better, avoids unnecessary conflict, and naturally attracts the best talent. However, building a company […]
The second encore may be over, but your true fans still aren’t quite ready to leave. They want to linger a little bit. Some will chat with the friends who came to the show together. Others will re-hash all the details of the show with their best friend. But most will meander over to your […]
Our modern world is becoming increasingly impersonal. While it’s easy to get overwhelmed by technology, bureaucracy, and political correctness, it’s nice to know one thing: you’re not the only one who craves authentic connection. Although easy efficiency, lower prices, and more mobility are all wonderful advantages of the digital era, they’re no longer enough to […]
Many marketers and consumers alike will refer to swag as an acronym for “stuff we all get,” and this is very much the connotation that promotional products should have. They should feel accessible and give consumers an easy way to get connected to a particular company. With this said, however, there is immense power in […]
Summertime is about upon us, and that means a whole assortment of summer activities are, as well! During this time which everyone is outside and enjoying the weather, there is also plenty of opportunities to host events that draw large crowds of people, which makes it very easy to spread any promotional products you have […]
How we dress is one of the most powerful ways we can express ourselves as consumers. We as individuals use the clothes we wear to construct our identities, to say something of our personalities and our preferences. This is one thing that makes promotional t-shirts so powerful as marketing pieces; when we see people wearing […]
A great kind of swag is the kind that people use on a daily basis. While some promo items might be awesome and unique, those very same items may end up in a box in the attic, simply because there isn’t any use for them. That doesn’t do you, or your customers, any good. When […]
