A line of billboards stands on the sidewalk outside on a summer's day.

Physical vs. Digital Advertising

Keep in mind, with each of these examples, that the most important aspect of advertising is the quality of the materials and how they connect with the audience. This article is just about looking at the specific correlations between the physical and digital aspect, with everything else considered equal. In the world of advertising, almost […]

big business concept

How Big Businesses Use Their Brand to Generate Business

Building brand equity can be time consuming and expensive—look at Coca-Cola and Nike, for example, who spend billions of dollars every year to get their brand in front of you. A big business, however, recognizes and understands the power of a brand’s exposure and works to make those advertising dollars go further by using the […]

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How Multi-Level Marketing Firms Use Promo to Increase Loyalty

Multi-level marketing firms are sales-oriented companies with a pyramid-like sales structure. Salespeople are compensated both for their own sales and for the sales of the salespeople that they recruit. This means that the sales force is motivated not only to make sales but also to recruit new, successful salespeople to work along with them. An […]

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Where Do You See Promotional Products?

Without your even realizing it, you probably have a promotional item hiding in your coat pocket or purse. Branded company products are so widespread these days that they do virtually everything—travel with you in your backpacks, attend family picnics as t-shirts and hats, carry groceries in an eco-friendly manner, and sit on the office desk […]

Last Minute Swag Ideas for Company Party Giveaways

The holidays seem to have snuck up on us again and your company party may be looming in the future as well. If you’ve put off some of the preparations until the last minute there’s no need to fear. You can still get your swag out there in a fun way and give some memorable […]

promotional products from elevate

Taking Your Swag to Town- The Best Promotional Items for Tradeshows

When choosing swag to hand out at your tradeshow booth, you should have two goals in mind; attract people to your booth so they can get to know you, and keep them thinking about you after the tradeshow ends. Having great swag can make you a hot spot at any tradeshow, and having the best […]

What File Do I Need?

Getting your printing and branded gear done can be very simple, especially if you have the right art file format!  “Wait, there is a right and wrong version of my logo?” Good question…the answer is yes and no.  There are numerous art file formats, each one serving a purpose, but certain file formats are needed to […]

Successfully launch a charitable promotional marketing plan in 3 easy steps!

The month of October is just around the corner and, as we all know, October is National Breast Cancer Awareness month.  Right now is the perfect time for you, or your organization, to create a charitable promotional marketing plan.  Implementing a promotional marketing plan will make your company look really good, while helping out a […]