Everyone loves a good story. Ever since you were a young child, you could sit captivated by a story. Why? A good story makes you feel something, pulling at your emotions. These emotions could be absolutely anything. A marketing campaign should always strive to tell a story. Whether it’s through a video, a blog post, a photo on Instagram, or a commercial on hulu. You want your viewers to want to do something about what they’ve seen/been told.
Playing on emotion
Emotion is the biggest player when it comes to effective storytelling in marketing. If your viewers don’t feel impressed to take action on what they see, they won’t ever click to your profile, visit your store, or care to purchase your services. The emotion that you choose to use could be anything. Anger will motivate your viewers to do something. Sadness will make them relate. Happiness will interest them because they want to find happiness through you and the promises you make with your advertising. Be aware of the emotion that comes through in your marketing, and make sure you use it correctly so your marketing campaign can be effective.
Call to Action
One of the most important parts of marketing is inserting a call to action at the end of your advertisement. Do you want them to visit your website? Include a link and a promise to learn more if they click the link. Do you want them to comment on your blog post? Tell them to comment below with an experience or story of their own. Having them relate to you is powerful. By issuing a call to action, you’re inviting them to join you and participate with you. It makes the entire experience more personal, and it makes them feel a closeness to your brand.
Help your clients relate to you
The advertisements that have the most power are the ones that resonate with an individual, and remind them of themselves or something in their life. A weight loss campaign is not going to resonate with someone who doesn’t need or want to lose weight. A commercial about the best brand of cat food isn’t going to be interesting to someone who owns a dog. So not only do you need to have great content with a great story, but you need to know your audience and make sure that the content you’re putting out is relatable.