There are so many ways to advertise and market for your business, nowadays. It can be incredibly easy to get lost in the white noise of directions that aren’t actually contributing much value to your marketing. However, there are certain methods that can be employed, whether in physical or digital promotion, that will earn a business a much higher ‘return on investment’. Here are some marketing strategies that will help secure a better ROI…
Images and photos are a way to convey tone and message in a quick, entertaining way. The modern world is in love with image sharing, as it is able to translate a lot more information and personality. This makes it a highly useful marketing tool. People are have been shown to follow and interact with companies that post more pictures than text on their social media platforms. On social media, pictures have also been shown to get far more positive interaction than any other type of content.
Video is growing, quickly
Video is the medium that tends to stand out in people’s memories the most. This is inherent when one looks at pop culture and sees the widespread popularity of film and television. Using audio-visual mediums to promote your company can be expensive, but it also has a lot of the best chances to have a high retention for consumers. Video also provides a unique opportunity to attach music to your product, while also having something to look at. Being able to use images, music, and synced sound to communicate your message to the world is a powerful tool.
White papers can attract better clients
It always pays to be the smartest person in the room. That is exactly the image that a white paper is able to convey to consumers. While white papers may not be as immediately accessible to as many people, it can be useful for certain industries to publish a good amount of white papers to build confidence in their knowledge of their industry. Due to the level of investment that goes into reading a white paper, they are great at attracting consumers who are more likely to partake of your service.
Be sure to mix and match
Whichever method you decide to go with, know that your particular industry could benefit from specific marketing approaches that might not be good for others. However, a general rule is that it is good to mix a variety of promotional methods for your business. Diversification will yield better results, and draw in a wider consumer base.