The world of marketing and advertising is constantly evolving. This means that your marketing strategies from a few years ago are probably obsolete. This isn’t an entirely bad thing, though. It just means that you need to adjust how you present yourself to the public and try to bring customers to you and your business. This seems like a daunting task, but often it isn’t nearly as bad as you think it will be. One of the main ways companies are marketing themselves is through social media. In fact, social media marketing is quickly becoming the most successful way to promote your business.
Basics of Social Media
Before we get too ahead of ourselves, you’ll need to make sure you’re set up for success. You can’t promote on social media if you’re not actually on social media. The media channels you’ll want to make sure you’re a part of are LinkedIn, Instagram, Facebook, and Twitter. Youtube can be valuable as well, as long as your business can easily create compelling video content that’s relevant to your products.
Real Time Video
This is becoming a more popular way to promote yourself. Instead of posting a pre-made video on your social channels, making live video streams is a huge hit with most viewers. Great options are Facebook Live and Instagram Live. Your viewers can tune in in real time and ask questions, but then your video will still be available to view after the fact. This is a great idea for product launches and events.
Paying for Social
An inevitable part of business is that you’ll have to pay for marketing at some point, if you want to expand your business and reach new clients. Businesses in the past haven’t had a problem paying for ads on billboards, radio, or newspapers. For some reason, that hasn’t translated over into social media marketing. Many companies aren’t willing to pay for social media marketing because they don’t see the magnitude of potential reach. Paying the right people to create content, and promote your products on appropriate channels will bring your marketing to the next level.
Interact with Clients
One of the beautiful things about marketing over social media is that it gives you a chance to interact with your clients. It makes your business seem more personal, and therefore more appealing to clients. People like working with people, not businesses. By putting forth a friendly face on your social media channels, you’ll become more personable, and therefore more likely to gain new clients.