A 3-d graph chart rises on a black background. The words viral marketing are beneath it.

What Makes a Great Viral Marketing Campaign

Viral marketing campaigns are in no way random. However, they must attempt, in some strange way, to seem that way. That is the essence of how a viral marketing campaign must take off. The reality, however, is that they are as rigorously thought out and carefully planned as any other advertising campaign. You don’t just […]

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Physical vs. Digital Advertising

Keep in mind, with each of these examples, that the most important aspect of advertising is the quality of the materials and how they connect with the audience. This article is just about looking at the specific correlations between the physical and digital aspect, with everything else considered equal. In the world of advertising, almost […]