A 3-d graph chart rises on a black background. The words viral marketing are beneath it.

What Makes a Great Viral Marketing Campaign

Viral marketing campaigns are in no way random. However, they must attempt, in some strange way, to seem that way. That is the essence of how a viral marketing campaign must take off. The reality, however, is that they are as rigorously thought out and carefully planned as any other advertising campaign. You don’t just […]

A line of brightly colored bags has the word "PROMO" stretched across them.

Swag Items People Use Everyday

A great kind of swag is the kind that people use on a daily basis. While some promo items might be awesome and unique, those very same items may end up in a box in the attic, simply because there isn’t any use for them. That doesn’t do you, or your customers, any good. When […]